Through 10 years at Boutique Studio, I developed the overall concept strategy, as well as brand architecture and umbrella, brand system label and bottle design. The creative team created tagline, messages, campaigns, collaterals, events, social media strategy and implementation.
Brand architecture expanded into 3 segments with four products:
Amores Espadín
Amores Cupreata
Amores Logia
Mezcal Verde
