In 2010, while mezcal was buzzing in NY, in Mexico the spirit was considered vulgar and cheap. Our comission was to change perception and challenge the status quo. We did so by creating the MA heptagram, a material we would be using for several years to explain the elaborates process of this unique liquid. Along the heptagram the studio created a documentary piece: "10 Años de Fuego Solar".
The artwork shows the 7 steps involved in the process of making one of Mexico's finest mezcal: Mezcal Amores.
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Campaña: Mezcal Amores "10 Años de Fuego Solar"
El arte de la campaña muestra los 7 pasos involucrados en el proceso de elaboración de unos de los mezcales mexicanos de la más alta calidad: Mezcal Amores.
Creative Direction: Carla Pizano / Carmen Ortega
Art Direction / Art: Manuel Trani
